Who We Are
In 1995, Art and Timmy McGann established the company to coordinate the logistics part of promotional activations. Both founders were working as Marketing professionals and identified the fact that BTL activity was taking up 60% of the effort but represented only 20% of the marketing budget and plan. Having consulted with a wide number of contacts and friends in Brand Management, a common difficulty was identified: the management of POS material and the logistical coordination of the support activities surrounding promotional activity. In other words, taking delivery of the materials, managing the stock control of constantly changing SKUs, picking and packing for JIT delivery of POS, kit packing and distribution nationwide. These were the challenges facing busy marketing departments every day.